Starting on Your Own 3
By Ian Kleine on June 14, 2009
Because as we all know, tables are just as small as retroactively their cost is. The best you can do is to work with that meager space that was given to you and decorate with a flourish that gives an illusion that your table is a few sizes more bigger than it originally was. Work with angles, elevations, light shots and things like that. Colors too, can greatly influence the appearance of your table. Work with different shades, tones and hues so you can achieve maximum visibility.
Samples will draw people to your booth. As much as possible, work with different samples to attract different types of people. One sample would draw in this crowd, while another would draw another crowd. That one sample can do so much, so be as varied as possible and avoid redundancy. Showing one sample would also trigger a psychological effect of “rare-must-buy-it” in the compulsive shopper’s mind and would make sales easier for you as well.
Freebies. They are one of the few things that break the law “There is no such thing as free.” Freebies make visitors happy. Freebies are one of the few items that actually draw people, even the uninterested, into your booth. Work with freebies to your advantage. Obtain contacts via giving away freebies. Its an age old tactic that still works up until now.
Photobook. If you can’t bring all of your items into the fair, then bring a large binder with a photo of all of your works in it. It saves the hassle of transportation and it makes the selections more comprehensive. Include detailed photos and such to avoid customer hassles and what not.
Business cards are a must. You must not leave for the fair without it. Stash business cards everywhere in your person, your car, your products, even in your wallet. You will never know when a business card would come in handy. And most often you will need that in a craft fair.
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