Birla Sun Life Mutual Fund Celebrates 15th Anniversary

By Cressida Matthew on January 12, 2010

Birla Sun Life Mutual Fund (BSLMF) is celebrating completion of 15 years & has turned out to be one of the leading Mutual Fund houses in India today. Since its inception, the fund house has registered impressive growth in terms of business (asset under management) and has offered funds to its investors that have created wealth for them consistently.

Established in 1994, Birla Sun Life Asset Management Company (BSLAMC) is a joint venture between Aditya Birla Group, a well known and trusted name globally amongst Indian conglomerates and Sun Life Financial Inc, leading international financial services organization from Canada.

BSLAMC is amongst the top 5 asset management companies in India with an average asset under management of Rs 68,066 crores as on December 31, 2009. An impressive mix of reach through 106 branches, full range of product offerings across equity, debt, balanced & structured asset classes and strong investment performance has helped the Company enjoy trust of over 2.3 Million investors. Known for its consistent performance, BSLAMC has received recognition from various institutes of international repute like the CRISIL, Asian investor Magazine, The Asset Magazine ICRA and Lipper. It is the only fund house in India to have won the coveted “Mutual Fund House of the Year” from CNBC TV 18 Crisil twice in a row.

Aditya Birla Financial Services Group is a broad based and integrated player in the financial services space with a strong presence across verticals viz., life insurance, asset management, retail broking, distribution and wealth management, NBFC, insurance broking & advisory services and private equity. ABFSG is rapidly growing in line with its vision to be a leader and role model in the Indian financial services sector.

The seven companies representing Aditya Birla Financial Services Group are Birla Sun Life Insurance Company, Birla Sun Life Asset Management Company, Aditya Birla Money (erstwhile Apollo Sindhoori Capital Investments), Birla Sun Life Distribution Company, Birla Global Finance Company, Birla Insurance Advisory & Broking Services and Aditya Birla Capital Advisors.

The consolidated revenues from these businesses crossed USD 1 billion mark in 2008-09. Today ABFSG collectively enjoys trust of over 4 million customers, manages assets over USD 16 billion and prides itself for having a talent pool of over 15,000 committed employees. ABFSG has its wings spread across more than 500 cities in India through over 1500 branches and over 2 lacs channel partners.

Aditya Birla Nuvo Limited (ABNL) is a USD 3 billion conglomerate having leadership position across its manufacturing as well as services sector businesses of which ABFSG is a subset of. ABNL is a part of the Aditya Birla Group, a USD 29 billion Indian business house operating in 25 countries across the globe.

Sun Life Financial is a leading international financial services organization providing a diverse range of protection and wealth accumulation products and services. As of March 31, 2009, the Sun Life Financial group of companies had total assets under management of $375 billion globally. Chartered in 1865, Sun Life Financial and its partners today have operations in key markets worldwide.

Birla Sun Life Asset Management Company suits the wealth and income creation needs of investors across asset classes including Portfolio Management Services, Offshore Fund and Real Estate Fundoffers by offering a wide range of products. The average AUM of the fund house as of 31st December was Rs 68,066 crores making it the fifth largest fund house in India, while the number of investor folios today stands at over 23 Lakh.

In a celebratory event for marking the completion of the 15 years, some of the first set of investors who are associated with BSLMF even today, were felicitated by Mr. Kumar Mangalam Birla, Chairman – Aditya Birla Group. These investors have realized multifold gains from their investments, underlining the need of having a long term horizon in case of equity investments.

In order to provide investment solutions to its investors on an ongoing basis, the fund house has focused on investor needs and launched innovative products. Birla Sun Life Tax Relief ‘96 has secured the 1st rank based on thirteen-year annualized return of 35.33% in Indian Rupee as of 30th September 2009. BSLMF was the first to introduce Birla Cash Plus as a Quasi Money market fund. When stock markets were volatile and investor sentiment weak in the year 2002, the fund house identified the opportunity to invest in high dividend yield companies through Birla Dividend Yield Plus. Further, Birla Sun Life Tax Relief ‘96″ (BSLTR’96″), has been adjudged “the World’s Best-Performing Equity Fund”, according to Lipper global data.

Mr. A. Balasubramanian, CEO-BSLMF said, “We have entered into the 15th year of our foundation amidst challenging environment as we move closer to the leadership position in the industry, following strong business growth. We are celebrating the occasion with solemn commitment of continuing to focus on the needs of our investors and serve them better.” “Over a decade and half of experience over various market cycles has helped us formulate time tested processes to help us deliver consistent investment performance for our investors”, said Mr. Balasubramanian thus concluding the event.

Looking to know more about Birla Sunlife MF’s 15 years of wealth creation, then visit Birla Sunlife Mutual Fund to find it all.

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